Rearranging modules by engagement lifted revenue +117.5%

If the modules with the highest interaction and engagement rates sit at the top of the page, paying orgs and CMR will increase, because users are more likely to interact with and convert on the modules they see first.

Heatmap data showed users engaging with the hero and several sections further down, but with a clear drop-off before they reached the form. The form had the highest engagement on the page (50.6%), yet only a 3.46% click rate, so many users were not ready to convert by the time they got there. Sections such as "How to connect" and "Real-time finances" performed well on attractiveness and engagement but sat too far down to influence the decision.

The variant kept every module but reordered them by engagement and attractiveness data to guide users through the page and toward conversion.

CMR 7d rose +117.5% (interval −20.8% to +255.9%) at a 99% chance to beat, with an annualised uplift range of $52.1K to $103.5K. The interval is wide, so the headline number should be read as direction plus a strong probability, not a promise. Changes were pushed to production across all regions.