Case study · MeetFellow · MedTech · Web app · Usability testing
Replacing expiring Dropbox links with a clinic portal doctors can actually use
A portal for clinics to track their patients' at-home test kits and results.
The problem
What was getting in the way
Fellow sells an at-home semen analysis kit, bought directly or through a clinic. Results were sent to clinics through Dropbox links that expired and had to be recreated and resent. As more patients at a clinic used the kits, keeping track of all the results became harder.
The approach
How I tackled it
I worked with the team to map the user journey first. Direct orders (a clinic buys kits for its patients) and referral orders (patients buy online with a clinic's code) behave differently, so I mapped both, including the kit statuses a clinic would see at each step and what to show when a patient can't be found. For the interface I chose a list view built around four things: a search bar, a patient list, filters, and a way to search for patients missing from the list.
Key decisions
The calls that shaped the result
A status-led list view
Clinicians scan for what needs attention, so the list centres on kit status, with alert messages that explain issues such as rejected samples or unregistered kits.
Two rounds of testing with clinic users
Testing showed there were too many words and filters, that the support and sales buttons went unnoticed, that people wanted patient name first, a read/unread marker and an intro video, and that PDF results were preferred over a web page.
A list of changes from the research
Testing produced a clear list of changes, including simpler filters, a default order that surfaces kits needing action, a clearer name for the advanced search, and a back arrow after adding a patient through search. These fed the final prototype. [TODO: confirm which shipped.]
The work
Selected screens
The result
What changed
The final high-fidelity prototype replaced a manual Dropbox process with one place to see every kit and result. I delivered the journey maps, flows, wireframes and prototypes to stakeholders and worked with engineering from concept through full implementation.